I’ve just come across Studio Smack who make some lovely videos, documentary and animations. Kapital above highlights the amount of advertising we are subjected to every day by turning the streets and background into black and all the commercial messages white.
It raises questions about the effectiveness of this information presented to us everyday. It got me thinking about QR codes and their usefulness. Despite them perhaps only reaching a small target audience, when someone chooses to scan the code, they have opted in. Disregarding all the interesting, creative fun you can have with QR codes, giving people another option which they opt in to is a cheap way to enhance your current activity and something I have seen a lot more of recently.
Think I’m going to have a play with this, could be really useful for local businesses, art gallery’s and shop fronts. We may be subjected to hundreds of messages and adverts everyday and many of these we might not notice but when you are looking it would be nice to get that extra information you need in a simple, on the go way.
There will be an online gallery at the end and Converse will be giving some prizes to the five most creative submissions. Seems like a nice targeted project from Converse. A few of my favourites below.
Two minute film for the Dulux Lets colour project. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community. I’ve already written about how much I love the project and watching this film has only increased my excitement about it.
The film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India.
Westfield have just created this Fashion Detector. It totally taps into how people (women in particular) are inspired by the way other people dress, you only have to look at the rise in fashion blogging, outfit posts and lookbook to see this influence.
Based on an old project I’m really interested in the development of fashion and technology particularly from an ecommerce perspective. Looking forward to seeing how this develops.
I came across Philips Lumiblade Creative Lab through Jason Bruge’s piece Mimosa. Philips OLED Lumiblade (organic light emitting diode) is the first commercial module available and to showcase its capabilities they have partnered with leading designers to explore the possibilities of OLED lighting in design and construction.
The Lumiblade Creative Lab is an actual lab in Germany where various professionals from a range of backgrounds have come to explore what this new technology can do.
Jason Bruges Studio in Milan was commissioned by Philips to develop a light installation for the 2010 Milan furniture fair.
Mimosa is an interactive artwork displaying behavior that mimics responsive plant systems. The piece was inspired by the Mimosa family of plants, which change kinetically to suit their environmental conditions.
Jason’s project is lovely and it’s really to exciting to see a brand highlight the value in its products through these innovative partnerships. As discussed on my blog in the past all too often – especially since the surge in social media marketing – we see companies try and sell products through making them look good but without fully committing to an idea. I’m looking forward to seeing what comes out of Philips Lumiblade lab next.