KAPITAAL from STUDIO SMACK on Vimeo.
I’ve just come across Studio Smack who make some lovely videos, documentary and animations. Kapital above highlights the amount of advertising we are subjected to every day by turning the streets and background into black and all the commercial messages white.
It raises questions about the effectiveness of this information presented to us everyday. It got me thinking about QR codes and their usefulness. Despite them perhaps only reaching a small target audience, when someone chooses to scan the code, they have opted in. Disregarding all the interesting, creative fun you can have with QR codes, giving people another option which they opt in to is a cheap way to enhance your current activity and something I have seen a lot more of recently.
Think I’m going to have a play with this, could be really useful for local businesses, art gallery’s and shop fronts. We may be subjected to hundreds of messages and adverts everyday and many of these we might not notice but when you are looking it would be nice to get that extra information you need in a simple, on the go way.