coffee and pie

Yahoo’s new advertising campaign kinda reminds me of this

Don’t get me wrong their new advert is a beautifully shot (although it could be for a mobile phone company, airline or any other brand, until the end frame) and their billboards are pretty eye catching (although I am biased to big words) but It seems to me at least that they missed the part where they tell us why we should be using Yahoo.

As far as I can tell, other than change their logo to purple plaster it all over flickr and buy every available billboard on the London underground the services they actually provide users are exactly the same.

Within this $100 Million budget it seems no one thought it was important to tell users what has (if anything) changed, improved or developed. Or how any of their services actually make it more about Y!ou

It’s all about You. Wow Yahoo thanks for sharing that worst kept secret. Surely spending $100 Million developing your tools would have been more beneficial way to penetrate the market share further. Or maybe even telling us why and demonstrating the usefulness of your tools.