"We brought in a statistician's mindset, which was 'some of the data, some of the time'. That is what the technology people at the time didn't grasp." So she says that while Tesco had been trying to analyse 100% of consumer data, a giant task that was near impossible at the time and very expensive, Dunnhumby was able to show tha […]
everything these days is a battle between algos and quants then quantified cheating is going to have to get more sophisticated. Before long insurance company analysts will be able to spot the telltale traces of sensors strapped to turntables, pets or robots. The machine cheats will have to get more sophisticated.
We are tempted to have experiences for the purpose of photographing them, and apply a filter to them, because the last thing we want is for our lives to look ordinary. But when we stand before a Rembrandt self-portrait, we realise that being ordinary – being human – is where the real interest lies.
I used a research methodology called token analysis to determine each artist’s vocabulary. Each word is counted once, so pimps, pimp, pimping, and pimpin are four unique words. To avoid issues with apostrophes (e.g., pimpin’ vs. pimpin), they’re removed from the dataset. It still isn’t perfect. Hip hop is full of slang that is hard to transcribe (e.g., short […]
There is a gap in the market for a money brand that builds a trust-based advisory relationship with millennials, helping them plan for the future, helping financial literacy as they enter the economy—a new kind of relationship that inherently builds trust, loyalty and lasting value for millennial customers. This audience is going to make up 75% of the workfo […]
It is clear that audience participation content like this will become central to video strategy moving forward—proving not only investment in video as a medium, but the power of YouTube stars, and the importance of providing something unique for their audiences. The challenge now is for brands to see the potential of YouTube stars and use it in their marketi […]
First, the porous nature of modern culture. There is so much choice of what to experience and 'how to be' that people genuinely are different versions of themselves in different situations and different groups. Second, the way today's thirty and forty somethings are much 'younger' than generation before and actively try to avoid gro […]
The thesis of the e-flux piece was subsequently inverted by a writer at dis magazine, who warned of “artists without art,” meaning people who maintain the online presences of artists but don’t make anything you’d normally think of artists making.