I used a research methodology called token analysis to determine each artist’s vocabulary. Each word is counted once, so pimps, pimp, pimping, and pimpin are four unique words. To avoid issues with apostrophes (e.g., pimpin’ vs. pimpin), they’re removed from the dataset. It still isn’t perfect. Hip hop is full of slang that is hard to transcribe (e.g., short […]
There is a gap in the market for a money brand that builds a trust-based advisory relationship with millennials, helping them plan for the future, helping financial literacy as they enter the economy—a new kind of relationship that inherently builds trust, loyalty and lasting value for millennial customers. This audience is going to make up 75% of the workfo […]
It is clear that audience participation content like this will become central to video strategy moving forward—proving not only investment in video as a medium, but the power of YouTube stars, and the importance of providing something unique for their audiences. The challenge now is for brands to see the potential of YouTube stars and use it in their marketi […]
First, the porous nature of modern culture. There is so much choice of what to experience and 'how to be' that people genuinely are different versions of themselves in different situations and different groups. Second, the way today's thirty and forty somethings are much 'younger' than generation before and actively try to avoid gro […]
The thesis of the e-flux piece was subsequently inverted by a writer at dis magazine, who warned of “artists without art,” meaning people who maintain the online presences of artists but don’t make anything you’d normally think of artists making.
Education is the “obvious outlet for the money Millennials can spend,” Perry Wong, the director of research at the Milken Institute, told us, noting that if young people invest less in physical things like houses, they’ll have more to invest in themselves. “In the past, housing was the main vehicle for investment, but education is also a vehicle.” In an idea […]