Fashion 3D
As previously mentioned fashion and social media have been getting firmly acquainted over the last year or so. And Burberry have to be the one of the best high fashion brands pushing the limits on technology and fashion.
Being a bit of a geek and also a girl who loves fashion, Art Of The Trench is probably my favourite social project to date. Joining forces with The Sartorialist and giving control over to fans was a risk that Burberry took and it paid off. And today they push the boundaries again streaming their show to private audiences in Paris, New York, Los Angeles, Dubai, and Tokyo in 3D.
The backlash on fashion bloggers has begun, and perhaps there is some truth in what they are saying but I think Burberrys Creative Director Christopher Bailey makes the most important point
“It’s important that we give bloggers the respect that they deserve. They have a very articulate way of expressing their opinion. The difference between bloggers and traditional press is bloggers are often talking directly to a final consumer.”
It will be interesting to see how many press accreditations are given to bloggers next year, or perhaps how many of these bloggers will be fully fledged journalists by this point. The future of traditional journalism continues to blur as does the once exclusive fashion world.
