Another gem I came across at lunch. I love my google reader so much!
It reminded me of the Guerilla Gardening challenge that Adidas and Dazed and Confused did a while back. It was a brilliant piece of marketing that got people off and online talking about. (I even joined in- suprise suprise) I love anything that involves getting the audience involved. Firstly they do half the work for you (cheeky), secondly you can find out what your target audience actually like and do and incorporate ths next time around and finally if the audenice actually contribute I recon that means your product, brand and campaign are on to a winner. Give the consumer something they want. That’s what its all about!