The new Honda Hybrid ad ‘an animated film made entirely out of car headlights’
The campaign promotes Honda’s new environmental brand platform ‘Everyone Wants To Be Good’. The clip below shows the making of the advert.
Visually and technically its really impressive. Although I’m sure an advert with a bunch of cars, using their headlights in the middle of a desert to advertise a hybrid is sure to stir up some negative chit chat. But in this current climate its nice to see a brand taking these risks creatively and promoting such a positive message, and believing that people are fundamentally good.