Something’s happening in the Insurance world. Firstly I saw the Norwich Union/Aviva ad. That was baffling when all those American celebs bangng on about their names were in fact promoting the British insurance company Norwich Union/Aviva
My favourite is Compare the Market/Meerkat ads though. Here is an insurance company tackling what I thought wasn’t really possible. Insurance, humour and social media. Aleksandr the Meerkat even has 3,000 friends on facebook and a growing discourse on Twitter, with 250 followers at present.
Maybe this is all me though. Now I’m working on an insurance client I am a lot more observant. Either way I need to get out more. This January drinking ban is good for the health but it would seem I am getting excited about insurance…hmm
Between 28 and 30 seconds. That’s how long it took for Jim Kirk, the editor of the Chicago Sun Times to inform his entire photography staff that they were losing their jobs. In a statement the media group called it “a very difficult decision” taken “as part of a multimedia staffing restructure” to tailor for digital savvy consumers “seeking more video conten […]
So frankly I’d like to see museums and mobile vendors focusing less on the technology and more on content and experience design that responds to the way people use their devices and the full potential of their “connectedness”, rather than just dressing up the traditional audio tour. I know Matthew would not disagree. But when we exhort museums to get on the […]
How tempting it is to dumb things down, to treat your audience like the lowest common denominator and then see them continually stoop to meet your expectations. Whether you’re an agency person, a client person, or just a struggling, undiscovered genius of a screenwriter toiling away in your mother’s downstairs rumpus room, I’m challenging you (and myself) to […]