I came across Philips Lumiblade Creative Lab through Jason Bruge’s piece Mimosa. Philips OLED Lumiblade (organic light emitting diode) is the first commercial module available and to showcase its capabilities they have partnered with leading designers to explore the possibilities of OLED lighting in design and construction.
The Lumiblade Creative Lab is an actual lab in Germany where various professionals from a range of backgrounds have come to explore what this new technology can do.
Jason Bruges Studio in Milan was commissioned by Philips to develop a light installation for the 2010 Milan furniture fair.
Mimosa is an interactive artwork displaying behavior that mimics responsive plant systems. The piece was inspired by the Mimosa family of plants, which change kinetically to suit their environmental conditions.
Jason’s project is lovely and it’s really to exciting to see a brand highlight the value in its products through these innovative partnerships. As discussed on my blog in the past all too often – especially since the surge in social media marketing – we see companies try and sell products through making them look good but without fully committing to an idea. I’m looking forward to seeing what comes out of Philips Lumiblade lab next.