Something’s happening in the Insurance world. Firstly I saw the Norwich Union/Aviva ad. That was baffling when all those American celebs bangng on about their names were in fact promoting the British insurance company Norwich Union/Aviva
Then rolls on Iggy Pop supporting Swift Cover.
My favourite is Compare the Market/Meerkat ads though. Here is an insurance company tackling what I thought wasn’t really possible. Insurance, humour and social media. Aleksandr the Meerkat even has 3,000 friends on facebook and a growing discourse on Twitter, with 250 followers at present.
Maybe this is all me though. Now I’m working on an insurance client I am a lot more observant. Either way I need to get out more. This January drinking ban is good for the health but it would seem I am getting excited about insurance…hmm