After my post about Aleksandr i’m always checking up on what is going on in the insurance world (in a and out of work – what an exciting life I lead). I like what confused are trying to do here.
It’s interesting to see PPC being used in a more dynamic way The market changes on a weekly basis and its exciting to see Confused responding to this.
Something’s happening in the Insurance world. Firstly I saw the Norwich Union/Aviva ad. That was baffling when all those American celebs bangng on about their names were in fact promoting the British insurance company Norwich Union/Aviva
Then rolls on Iggy Pop supporting Swift Cover.
And then its Direct Line featuring voiceovers from Stephen Fry and Paul Merton.
My favourite is Compare the Market/Meerkat ads though. Here is an insurance company tackling what I thought wasn’t really possible. Insurance, humour and social media. Aleksandr the Meerkat even has 3,000 friends on facebook and a growing discourse on Twitter, with 250 followers at present.
Maybe this is all me though. Now I’m working on an insurance client I am a lot more observant. Either way I need to get out more. This January drinking ban is good for the health but it would seem I am getting excited about insurance…hmm
What I’m Reading