Something’s happening in the Insurance world. Firstly I saw the Norwich Union/Aviva ad. That was baffling when all those American celebs bangng on about their names were in fact promoting the British insurance company Norwich Union/Aviva
My favourite is Compare the Market/Meerkat ads though. Here is an insurance company tackling what I thought wasn’t really possible. Insurance, humour and social media. Aleksandr the Meerkat even has 3,000 friends on facebook and a growing discourse on Twitter, with 250 followers at present.
Maybe this is all me though. Now I’m working on an insurance client I am a lot more observant. Either way I need to get out more. This January drinking ban is good for the health but it would seem I am getting excited about insurance…hmm
Sad to say, I do like a bit of action. I get impatient with love; I want fighting. I don’t like overrefinement, or to dwell in the heads of vaporous ladies with fine sensibilities. (Though I love Jane Austen because she’s so shrewdly practical: you can hear the chink of cash in every paragraph.) I can take the marginally magical, but I find realism more fasc […]
Tumblr hasn't put a step wrong in the last few months, as far as investors and marketers are concerned, and it's growing like a weed. It's also hitting all the hot button tech and social media targets. Mobile audience overtaking web audience? Check. Ads on mobile? Check. Great shareable memes such as White Men Wearing Google Glass? Check. A pl […]
hris Hadfield. He was the right guy at the right time -- and in, wow, the right place: He's a natural performer who seemed truly excited to share his sublime stage with the rest of us. But his performances were intimate rather than epic: He subtly rejected the aura of distant heroism we normally associate with space flyers. Instead, he was nerdy. He was […]