Marmite, Fashion and Adverts
Since arriving home from my around the world trip I’ve had to decide on my next step. Right now I’m concentrating on writing down all my jumbled (and what I hope are interesting) thoughts I had on those long bus and plane journeys. Mostly: the Web, a craving for tea and (marmite) toast and t-shirts.
The Elements of Style (www.theelementsofstyle.co.uk) was my final year University project. It’s an online adverting campaign inspired by magazines storytelling style in fashion photography and turning this into a digital interactive format. It’s like ‘picture flicking’ through a magazine when you see a model wearing a dress you like… To find out where is from, you can look at the bottom of the page or the side to get the information you want. My idea was to create viral videos that can be interacted with to find out what the model is wearing.
There have been all sorts of viral advertising campaigns online, and although you can buy clothes, I’m sure there’s a gap in fashion advertising online.
Being a girl (and one who’s into fashion) I often want to know where a dress or shoes are from and I think that the project’s concept has huge potential for product placement in other forms of media as well. The new Tesco advert that details each item as the scene plays out is a good example of this in a non-interactive format.
One year on from my doing my project, I still think it’s relevant and it’s ideas unexplored. Although I’ve been away for 5months, so I may have missed something along the way! Has anyone come across something that’s been produced this year? (or not, so proving my whole idea wrong).
