coffee and pie

I came across Philips Lumiblade Creative Lab through Jason Bruge’s piece Mimosa. Philips OLED Lumiblade (organic light emitting diode) is the first commercial module available and to showcase its capabilities they have partnered with leading designers to explore the possibilities of OLED lighting in design and construction.

The Lumiblade Creative Lab is an actual lab in Germany where various professionals from a range of backgrounds have come to explore what this new technology can do.

Jason Bruges Studio in Milan was commissioned by Philips to develop a light installation for the 2010 Milan furniture fair.

Mimosa is an interactive artwork displaying behavior that mimics responsive plant systems. The piece was inspired by the Mimosa family of plants, which change kinetically to suit their environmental conditions.

Mimosa by Jason Bruges Studio from Bruges Studio on Vimeo.

Jason’s project is lovely and it’s really to exciting to see a brand highlight the value in its products through these innovative partnerships. As discussed on my blog in the past all too often – especially since the surge in social media marketing – we see companies try and sell products through making them look good but without fully committing to an idea. I’m looking forward to seeing what comes out of Philips Lumiblade lab next.

Just found this youtube video of the stunt I wrote about last month pulled by Benrik for This Diary Will Change Your Life.

I like. It also reinforces my point that any advertising has the potential to be digital

A friend was borrowing my laptop yesterday and said:

“…I’m just gonna check how my digital social life is looking’

Firstly, it made me laugh! Brilliant! Then it got me thinking about online personality and the ability to create any persona you like.

The Web makes it possible for anyone to create personality, image and style. More and more people are sharing their emotions, thoughts and personal details online and unusual as this may seem, to some people it’s increasingly becoming the norm.

You could say that people are becoming like brands or better, brands are becoming like people.

Online, brands want to start a conversation with people just like people want to start a conversation with other people. The Web is all about sharing information, ideas and discovering new things.

Online, and consequently offline products have their own social life. Making it more important than ever to see what state the product’s current social life is in, when creating any kind of advertising campaign.

I’m always harping on about campaigns that link traditional and digital media and Frijj have not only made me incredibly happy because they have vanilla flavour milkshake now but also because they have done just that! Plus they are offering free cinema tickets. They know the way into my heart!

So, I have been thinking about this campaign since I bought my first yummy vanilla Frijj from Somerfield. It was only today though, after a meeting with Trinity about unified media planning that I decided to say something about it!

I love digital but it is frustrating when people claim that TV/Press/Radio etc are over. All these channels have a purpose in campaigns and just because digital is bigger than ever before it doesn’t mean there is no room for the others.

I truly think that well integrated campaigns are always the best. Its common sense that an advert seen on TV, heard on the radio or seen in a paper is going to send that consumer online to find out more. Jeez most call to actions at the end tells you to do that!

So what I don’t understand is a lot of brands and companies resistance to spill the beans about their advertising strategies in other channels. When planning any campaign surely it’s important to maintain consistency with the other advertising channels to increase reach, improve brand customer relationship and add a bit of diversity.