OH MY

Google advertising on TV in the US. A first for Google who are better know for making money from advertising rather than spending on it. However its interesting to see them moving into TV for the first time (might quiet down people claiming TV is dying). I’m pretty indifferent to the ad, if they are looking to target IE users to move over to chrome instead, I’m not sure its obvious enough. Will be interesting to see what affect this has on the browser market share in a few months though.

I spotted this on Thursday written on the cashpoint just off Charing Cross Road. I didn’t actually Google Dan Bowskill until today, it wasn’t anything exciting. But it wasn’t Dan Bowskill I was interested in.

There are a couple of things that have been going through my head, the first is the old but still relevant fact that we tell people to ‘Google’ not search and it seems like Google is the ‘face’ of the internet.

Secondly, it got me thinking about street art projects and guerrilla marketing. I always love the little projects and ideas I see around but I’ve noticed over the past few months that when I see these gimmicks, Whether it be a guy like Dan telling us to Google him, or advertising houseshares, the first things I think are, is that an advertising stunt, could that be incorporated into an advertising campaign and when or will these tactics become boring. I’m not sure I like that…