The other week I wrote about the new Honda Insight ad, Let it shine. And today the website to accompany the affordable Hybrid goes live. The site highlights the Eco Driver Assist dashboard display which features five ‘plants’ that grow the more efficiently you drive and is the main inspiration behind the campaign and competition that features alongside.
The online campaign asks participants to look after five real plants from bulb to bloom and whoever’s five plants bloom first wins £10,000 to split equally between a ‘good’, environmentally-friendly holiday and a registered charity of their choice.
Not far away in a greenhouse somewhere, 25 bulbs are waiting to bloom and each of these bulbs has been assigned a number. Each person who signs up gets five unique numbers/plants. It’s like plant bingo
Players can see how their bulbs are blooming via a live webcam feed 24hours a day in the greenhouse, I hear that the flowers might get encouragement to grow faster by having talented artists sing at them amongst various other things!
It’s a really nice campaign that highlights Honda’s “everybody wants to be good” ethos. It’s engaging for the user and a lighthearted and fun way to promote the environmental benefits of the new Insight. With Earth Hour and all this Plant growing business I’m getting into this good for the environment malarkey. Now to try and persuade my housemates to recycle, hmmm.