Technology has made the idea a much simpler proposition, says Mrs Read, with online options allowing people to specify want they want in their salads and sauces. Diners expect to be able to access wi-fi in the restaurant and they expect to order their lunch on a computer or smartphone while on the way from the office. They may also use discount schemes and o […]
Gordon is worried that just as Hershey’s trained us to think chocolate tasted like Hershey bars, Mast is training us to think good chocolate tastes like Mast bars. Because it’s the most popular craft brand in the country, carried at niche stores and in restaurants across America, consumers think that’s what craft chocolate should taste like. As a craft choco […]
TripAdvisor claims that it’s trying to solve the information-glut problem: instead of giving you 12,000 reviews of the Bellagio, how can it provide, in the first page or two, the half-dozen that are most relevant to you? When I spoke to Medros, he explained that the company was busily beta-testing a number of personalization algorithms. “Some are based large […]
For our past project with Amex, we abandoned the waterfall and did strategy like an agile developer: 5-day idea sprints. Yes, we still had brilliant strategy statements and research-driven insights, except that they were executed in parallel — exhaust of our idea sprints. The benefits: instead of spending one week on the recommendation, we spent eight. Inste […]
And Starbucks has a similar logistical advantage to Uber: Both companies have stitched themselves into the existing landscape of their customers' lives. Both rely on networks that prioritize availability—a latte, or a ride is available within minutes, no matter which city street you're on. And that kind of service isn't a fad. It is, for the c […]
maybe Kinfolk is a victim of its own success and the consistency of its brand identity. This backlash only really works because it is immediately obvious what a Kinfolk kind of image, or article, actually is. Did the magazine create the culture of visual conformity, or was it just perfectly placed to take advantage of it?